Final Three Songs

We cant really decide on which song to use as they all have advantages and disadvantages, below there is a small video showing my opinions on the final three ideas and weighing each up. :)

Kings of Leon- Use Somebody (Video Analysis #3)

This is another video which i have chosen to analyse mainly because I am a big fan of this band but also i like their videos. This video is mainly showing the band as they tour and their lives throughout their music shows which is unusual for videos as they normally show the glamourous side to the popstar lives whereas this shows the ups and downs of their tours and the crowds they perform. however this is one of the main things that makes the video interesting and keeps the audience keen on watching as they are following an almost story like account of the lives of King of Leon.

They use quite a large amount of hand held camera footage which has been filmed at various parts of the tours the band have gone through. This is evident as they have made these shots in black and white therefore hinting this is a flashback into a certain time period and the movement of the camera indicates it was hand held. This is quite effective as it makes the video interesting because we get to a side of the band they haven't exposed previously in other videos, therefore the natural flow of the video is appealing,

Overall, eventhough the video doesn't really go with the song as the song is about needing someone whereas the video just follows the lives of the band it is still a very good video and the variety of shots work well.

Bruno Mars- Just The Way You Are (Video Analysis #2)

This video is quite different to the Florence and the machine video i previously analysed as it is a different genre of music therefore uses different conventions. The location for this video is in an apartment as this is made very obvious from the start of the setting. This is an indication of the lifestyle lived by the artist as the apartment is quite big and sophisticated therefore trying to portray the artist as being very powerful financially as they can afford a large apartment in what looks like New York city from the outside.

The characters in this involve only the artist and the girl he is singing about, this has been done purposely to ensure that the audience focus solely on their relationship. It also goes well with the song as it is about two people in a relationship and he is singing about how he loves everything about her and that she is the centre of his world. This was therefore reflected by the video as they are the focus.

The video also uses special effects in a a large amount of clips. This is mainly the drawing/ animation effect they use throughout when drawing parts of the video in this way instead of filming it all the way through. This is a good effect as it makes the video more interesting and it is unique as no other RNB video has currently done something similar making it unique and challenging the typical conventions of music videos where it is all on set and no animation effects are used.

the video also challenges a lot of  RNB videos, as many are set in clubs with one main male singer and a lot of girls surrounding them seductively. In this however, this is not the case as it is just the male singer and the girl he is thinking about.

Overall, I like this video mainly because it is unique by using the animations and it isnt the normal club scene it usually is.

Florence and the The Machine - Rabbit Heart (Video Analysis #1)

Florence and The Machine- Rabbit Heart

I will now analyse a music video of my choice, in order to get an overview of what a video will consist of.
I have chosen to do Florence and The Machine- Rabbit Heart as it is one of my favourite music videos and it holds a wide variety of video techniques I can discuss.








Video Analysis

Exploring Music Genres

These are some of the genres of music I would like to maybe use inspiration from, these are below with a small explanation to why I like them. :) However they are all so different to eachother, so I will have to make sure I do more research aside from this in order to establish what I want.


Video #1
Name: Rihanna - Russian Roulette
Genre: RnB



I like this song as I think the vocals are strong and the song sounds emotional. I also like all of the music from this artist, however I do think the song would be a little slow moving if we were to create a music video from it.
Rating: 6/10


Video #2
Name: Robyn - With Every Heartbeat
Genre: Electropop, Synthpop




This song is completely different to the one above, as it is faster moving which I like as it would allow us to make a fast moving video to go with the genre. The video that is with the song at the minute however, does not appeal to me as I do not like all of the effects on the video.
Rating: 5/10

Video #3
Name: Maroon 5 - Sunday Morning
Genre: Alternative Rock

I like this song, its one of my favourites however this genre of music is quite slow moving posing the same video issues as the first video where we would not be able to make a fast-moving video out of it as it would not flow. However, it has given me ideas into what songs could work, such as dance-type songs giving me guidance of where to base my research on next.
Rating: 4/10

Pre-production Plan

We talked in class today about all of the pre-production we need to carry out before we actually shoot and its a long way to go before we can pick up any cameras and go and shoot!! The plan we decided as a group is shown below:

September - October 2010

• Analyse Music Videos I like
• Music Genres Explored
• Pick Song and Enusre Permission is gained from artist
• Practice Lip Synchs
• Location Ideas
• Make-up/Costume Ideas
• Practice Shoots
• Feedback on choices made
• StoryBoard Video Idea
• Breakdown song and establish all shots in video
• MoodBoards

This is a rough plan as I'm aware it is an ongoing project and we will continually add to this.

Key Media Concepts

Media Research